Veganism and Indians – Consumers Preference, Acceptance, Adoption and Practice of Food Consumption

Main Article Content

Shaurya Pabby
Shikha Bhagat
Senthilmurugan P.


As far as it is reasonable and practical, veganism is a philosophy and way of life that aims to put an end to all forms of animal exploitation and cruelty for food, clothing, and other purposes. As a result, it encourages the creation and use of alternatives that do not include utilizing animals, which is favorable for everyone involved—animals, people, and the environment. This paper serves twofold objective; aiming to analyze two goals both of which are to help marketers understand better the techniques that they may utilize and embrace for a better market. Firstly, veganism and vegan food consumption behavior amongst Indian consumers. Secondly, the paper aims to examine and to understand the reason of the spread of veganism in the country among other sectors that can possibly benefit from the same.

Article Details

How to Cite
Pabby, S., Bhagat, S., & P., S. (2023). Veganism and Indians – Consumers Preference, Acceptance, Adoption and Practice of Food Consumption. Journal of Coastal Life Medicine, 11(1), 939–956. Retrieved from


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